While on one level this was a pretty simple project, a little creative update, incorporate new prizes, update the legal for the new year etc., but the trick was incorporating a gateway to allow people to order tickets online but also for legal reasons allow the actual credit card transaction to be processed offline.
We needed to create a secure order form, one which limited both the age and geographical location of participants, but also one which was easy to use and would not put-off potential lottery ticket buyers, which had been identified as a problem in the past.
With a careful analysis of the problem and a bit of research we found the best solution we could and worked to implement it. Initial reports are telling us we were successful: The response has been great. Online orders are way up so far this year. Great news.
Go Kings Go. Oh and if you’re in BC don’t forget to buy a ticket: prkingsdreamlottery.ca