


On branding
BLAME THE COW When asked, many people including many advertising creatives who should know better, will tell you your brand is your logo. Perhaps it is the cow’s fault. After all the mark put on the cow is called a brand. But even there the true meaning of the...
What’s in a name?
PICKING A DOMAIN NAME Since we are quite often working with small Canadian businesses setting up their first website we are frequently asked for advice regarding picking a domain name. There are a lot of things to consider, whether to stress your business name or...
.com vs .ca
Your Canadian small business must have a “.com” domain. I beg to differ. I came across what I consider to be some slightly dated advice most recently, on a website design site, while I was doing a bit of competitive research on small business website design. It had...