Our creative philosophy.
Quite simply, good creative equals good results.
Bill Bernbach, the founder of DDB, published a book of quotes about advertising, but two in particular have always resonated with us. One, “Properly practiced, creativity can make one ad do the work of ten,” and two, “If your advertising goes unnoticed, everything else is academic.”
Well that’s great, but what does the philosophy of a huge agency and a dead guy have to do with the creative philosophy of a small boutique agency, namely Catfish Creative?
Loads. We still believe in the big idea, and it’s ability to break through the clutter and engage and entertain consumers. We just believe in doing big ideas in a smaller friendlier environment, with less overhead, and a few less meetings, or at least with smaller more productive ones. And this allows us to do these beautiful big ideas with smaller budgets, tighter timelines, and greater attention to you and your business.
We believe advertising is a pretty simple business. Often over complicated with too many needless processes, proprietary this or thats, and trademarked formulas. We believe in starting with a well thought-out creative brief with clear objectives, supported with industry research and consumer insights. We believe research should be used to gather strategic insights, prior to beginning creative development, when it best serves to help shape the creative. We believe the client is an integral part of the creative process.
We do not believe in any “one-size-fits-all” or “cookie-cutter” solutions. What works in one case will probably not work in another. We custom fit strategy and creative for every client. We represent a limited client list and offer highly personalized service. You are always dealing directly with an agency owner who cares about you and your business.
What does this all mean to you?
Quality product. Competitively priced. Attention to your business.